We're back from another great
And now that we've had time to digest all that we learned
from industry leaders, vendors and other attendees, we've written down some
takeaways from our latest meeting. So whether you attended the convention or
you followed along from afar, here's the key information we walked away with.
industry is focused on moving forward.
Though our industry has weathered challenges over the past
few years, the message our members sent was clear: We're moving forward. Throughout
the week, members demonstrated how they've reinvigorated their businesses and
what steps they've taken to make themselves integral parts of their community.
In short, the positivity was
2. We're riding local — and you should, too.
During the convention, TLPA unveiled its national marketing
campaign, which will be available to members to personalize and use in their
own markets. Ride Local™, the new campaign, echoes the Eat Local and Shop Local
movements seen around the country. It encourages communities to support local
transportation companies, the companies that in turn support their communities.
During the convention, members of the marketing team and
operators who tested the campaign elaborated on the plan, how it works and what
they've seen in their markets. We learned just how effective it can be as a
marketing tool, and TLPA members were eager to launch campaigns in their
communities. Stay tuned, and be prepared to introduce Ride Local in your
3. TLPA President Mike Pinckard has plans for
During his inaugural speech, TLPA President Mike Pinckard of
Total Transit laid out what he sees for the future of TLPA and its members. Here's
the key takeaway: He has big plans.
Pinckard aims to engage in the design and development of a
completely new strategic plan to set the roadmap for TLPA's future. The process
will focus on defining TLPA's vision for the industry, changing how the
association creates value for members and deciding how to implement those
ideas. From there, TLPA will use the strategic plan to reorganize and
restructure TLPA itself to better serve members. Finally, Pinckard laid out a
plan to rebrand the association in conjunction with the new Ride Local