TLPA Launches First-Ever International "Pink Ride" Campaign to Fight Breast Cancer in 2010

In a first-ever campaign of its kind in its almost 100-year history, TLPA encouraged its members to use their fleets' collective public visibility for its 2010 "Pink Ride" initiative to drive breast cancer awareness and fundraising.

Fleet owners across the United States and around the world signed on to the new program by painting, wrapping or affixing stickers in pink colors to taxicabs, limousines and paratransit vehicles. The goal was to raise awareness of this disease that affects one in eight women. In addition, each participating company was expected to make a charitable contribution of at least $1 from each fare generated by a "Pink Ride" vehicle in October 2010, Breast Cancer Awareness Month.

There was no cost to passengers—each company's fleet owner was responsible for making the donation to the TLPA national charity selection, the American Cancer Society, a local breast cancer research facility, local hospital or other local breast cancer charity.

The American Cancer Society is both a national organization that funds breast cancer research as well as a local community based organization that provides support programs to newly diagnosed patients. To learn more about the ACS programs in your community call 1800-ACS-2345 or contact your local American Cancer Society office to speak with local staff and volunteers. To visit the American Cancer Society web site, click here. To read a one page flyer about The American Cancer Society and the fight against breast cancer, click here.

For a list of TLPA members, and the communities they serve, that participated in the 2010 "Pink Ride" program, click here.

Some Pink Ride Participant's Vehicle Photos/Slideshow (click here)